Scoot Boot™ goes on European Tour to build the brand

Australian e-Commerce Exporter of the Year, Scoot Boot embarks on its annual European Tour as the company further builds its brand overseas.

The two-week tour starts with the team showcasing its award-winning innovation hoof boots at the world’s largest equestrian B2B trade fair, Spoga Horse, in Cologne Germany.

The fair attracts more than 400 exhibitors from the global equestrian industry and tens of thousands of visitors wishing to see the latest product ranges and innovations.

From Cologne, the team will move to other parts of Germany before heading to the Netherlands and France to meet with key Scoot Boot wholesalers.

Scoot Boot Co-founder and Chief Executive Officer, Annette Kaitinis, said Europe was the company’s largest wholesale market with revenue continuing to increase year on year as the barefoot movement becomes more popular.

“More equestrians world-wide are becoming aware of the benefits of going barefoot,” Ms Kaitinis said.

“As the leading hoof boot company, we continue to scale our business overseas and invest in building brand and product awareness across all our key markets.”

Ms Kaitinis said other international visits this year would take in parts of the United States as Scoot Boot scales with American partners and wholesalers.

In addition, she said 2024 would be a big year for Australia with events such as Equitana in Melbourne and joint local events with US partner Pat Parelli, who is one of America’s largest natural horsemanship companies.

Helping build the brand in Australia is top elite showjumper James Arkins who was recently announced as Scoot Boot’s official Brand Ambassador. 

Arkins and his top horses flew out last week to Belgium to commence his international campaign which will include Europe and the US.

Also a recent agreement with Horseland, Australia’s leading horse product supplier, now sees Scoot Boot hoof boots available in 13 of its stores nation-wide with further plans to expand.

“2024 is shaping up to be an important year for Scoot Boot and all our partners and customers who now span 100 countries,” Ms Kaitinis said.

“When we build our brand here and overseas we are also building the Tasmanian brand as a State that boasts world-class entrepreneurship and innovation.”